Disrupting Wine: From Artificial Intelligence to Award-Winning Orange Wines in Armenia. Luiza Avetisyan
About this episode
Luiza Avetisyan shares her journey from tech entrepreneur to award-winning winemaker in Armenia.
Armenia is a hot bed of tech. It is a think tank for AI, NVIDIA is building a plant and IT is taught to elementary aged children. I was looking for certain types of guests for the show; people in unusual circumstances, fighting a social battle or just following thier heart into the unknown. Well, that spells L-U-I-Z-A! A Phd turned passionate wine advocate, hear here story here. It's not every day your podcast guest goes from debugging algorithms to bottling award-winning wine, but that's what makes this episode unforgettable. Our guest, the founder of Musa Wines and a leading tech entrepreneur, shares a story where the digital world collides with the deep roots of Armenian winemaking. She opens up about how crafting wine is her way to stay grounded in a fast-changing world where AI and software reshape daily life, and brings us inside the journey that took her from financial engineering to international wine competitions. What listeners may not expect is how she exposes the unique frictions, and yes—controversy—of entering a market where vodka and beer threaten to drown out an industry striving for cultural rebirth. In Armenia, making wine is more than a business. It's a…
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