About this episode

The episode discusses the implications of a new EU trade deal on Prosecco labeling and the broader context of wine branding and history.

Send us Fan Mail “Prosecco” is one word, but it carries a whole fight about history, labelling, and who gets to own a name. We unpack the newly completed EU trade deal that lets Australian producers keep using Prosecco in Australia, while forcing a phase-out for exports over the next 10 years. If you’ve ever wondered why Champagne is protected, why Glera exists, or how a rebrand can ripple through shelves and sales, we lay it out in plain language and ask the hard question: is this a loss, or...

People in this episode

Hosts: Mel Gilcrist, Meg Brodtmann

Topics covered

• wine history
• EU trade deal
• Prosecco labeling
• Australian wine
• Champagne protection
• Glera
• wine branding

Mentioned in this episode

Organizations: EU

Products: Prosecco, Champagne, Glera

Places: Australia

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