Building Better Cultures: The Hidden Engine Behind Business Success
From Winners Circle With Jay by Jay Adewole
May 20, 2026 · 50 min · Season 5 · Episode 17
About this episode
This episode explores the critical role of company culture in driving business success with insights from Brett Hoogeveen.
What if the biggest driver of productivity, retention, and profitability in your organization isn’t strategy, technology, or compensation—but culture ? In this insightful episode of The Winners Circle Podcast , host Jay Adewole sits down with Brett Hoogeveen, CSP , business owner, speaker, and co-founder of BetterCulture , to unpack why company culture is the hidden engine behind long-term business success. Brett brings a rare blend of experience across executive strategy, HR operations, and bottom-up culture development , offering a practical, results-driven perspective on how healthy cultures directly impact performance. He doesn’t treat culture as a “soft” concept—he shows how intentional leadership, alignment, and engagement translate into measurable business outcomes . In this conversation, Brett breaks down why culture often gets overlooked by leaders, the most common mistakes organizations make when trying to “fix” culture, and what it really takes to build workplaces where people and performance thrive together . 🔑 In This Episode, You’ll Learn: Why company culture is a strategic advantage—not a side initiative How leadership behavior directly shapes organizational…
People in this episode
Host: Jay Adewole
Guest: Brett Hoogeveen
Topics covered
- company culture
- business success
- leadership
- employee retention
- organizational performance
Keywords
- productivity
- retention
- profitability
- leadership behavior
- high-performing teams
Mentioned in this episode
Organizations: BetterCulture
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