
Business Intelligence 101: Unlocking Big Wins for Small Businesses.
From Winners Circle With Jay by Jay Adewole
April 22, 2026 · 37 min · Season 5 · Episode 13
About this episode
This episode discusses how business intelligence can drive growth for small businesses through data-driven decision making.
Small businesses don’t fail because they lack passion or effort—they fail because they’re making decisions without clarity. In this episode of The Winners Circle Podcast , host Jay Adewole sits down with Courtney De Ronde , CEO of Forge Financial & Management Consulting and creator of the Simple ScaleUp System™ , for a practical, eye-opening conversation on how business intelligence can unlock massive growth for small businesses. With over 20 years as a CPA and 15 years in business leadership , Courtney helps founders move beyond guesswork and intuition by using the right data to make smarter, more confident decisions. She breaks down business intelligence in a way that’s approachable, actionable, and immediately useful—no complex dashboards or corporate jargon required. In this episode, you’ll learn: What business intelligence really means for small businesses The core data points every founder should be tracking from day one How to stop reacting to problems and start leading proactively How BI improves profitability, cash flow, and performance When a business is truly ready to scale—and how data reveals it How to build a data-driven culture without overwhelming your team…
People in this episode
Host: Jay Adewole
Guest: Courtney De Ronde
Topics covered
- business intelligence
- small business growth
- data-driven decision making
- profitability
- leadership
- scaling businesses
Keywords
- business intelligence
- small business
- data
- leadership
- profitability
- scaling
- decision making
Mentioned in this episode
Organizations: Forge Financial & Management Consulting
Products: Simple ScaleUp System™
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