Michael Zipursky Consulting Success: Why Conversations Beat Marketing for Independent Consultants
About this episode
Michael Zipursky discusses how independent consultants can build their practices through conversations rather than traditional marketing.
Michael Zipursky studied 1,300 coaching engagements to show how experienced consultants build expertise-driven practices. Building a consulting practice through relationships and conversations rather than marketing systems requires a specific set of mindset shifts that corporate experience does not prepare you for. For experienced independent professionals navigating this transition, Michael Zipursky maps the precise patterns he has observed across 1,300 coaching engagements in 75 indus...
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