How to Cross-Promote, Grow Your Newsletter, and Use Beta Readers to Boost Sales with Evan Gow
From Wish I'd Known Then . . . For Writers by Sara Rosett and Jami Albright
February 25, 2026 · 53 min · Episode 306
About this episode
Evan Gow discusses strategies for obtaining reviews, managing beta reader feedback, and the importance of building a mailing list for authors.
306 / How do you get your first reviews? And what do you do about collating feedback from multiple beta readers? Evan Gow, creator of StoryOrigin, has solutions to these author problems. Plus we explore why building your mailing list is the number-one way to connect with readers and future-proof your business as well as discussing direct sales options and the perennial topic of AI impact on publishing. ✨ This week’s sponsor is Vellum: http://tryvellum.com/wish Importance of reviews for...
People in this episode
Guest: Evan Gow
Topics covered
- cross-promotion
- newsletter growth
- beta readers
- book reviews
- mailing list
- direct sales
- AI impact on publishing
Keywords
- StoryOrigin
- author problems
- future-proof business
Sponsors
Vellum
Mentioned in this episode
Products: StoryOrigin, Vellum
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