Predictable is Invisible
About this episode
The episode discusses the importance of being new, surprising, and different in advertising to avoid invisibility and drive business growth.
If your message is predictable, your message is invisible. If your advertising is predictable, your advertising is invisible. When something never changes, we quit paying attention to it. But we always pay attention to things that are new, surprising, and different. What qre you doing for your customers that is new, surprising, and different? Talk about those things in your advertising. Most business owners are fearful of making a mistake. But you cannot do things that are new, surprising, and different unless you are willing to take a chance. If you never make mistakes, you’e not taking enough chances. Take a chance. Offer your clients a product, a service, a benefit, or a guarantee that surprises and delights them. The first step is to decide how you will surprise and delight your customers. The second step requires energy and activities. Energy and Activities. Energy and Activities. Energy to Energize. Activities to Organize. Let’s review what we have learned. ONE: Predictability is Invisibility. TWO: You will delight your customers with something that is new, surprising, and different. THREE: Business growth is fueled by energy and activities. Decide what you will do that is…
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