Navigating the intersection of leadership, marketing, and authentic client relationships
About this episode
Heather Barnhouse discusses leadership and marketing with Deborah Farone, focusing on authentic client relationships and insights from her book.
Join Heather Barnhouse , Partner in our Edmonton office, as she explores women in leadership and entrepreneurship, and the ecosystem that supports them. In episode 95, Heather welcomes Deborah Farone , CEO of Farone Advisors and former chief marketing officer at Debevoise & Plimpton and Cravath, to discuss building marketing and business development functions in law firms and the shift from traditional media to platforms like LinkedIn. Deborah shares why networking and relationship-building should start early, emphasizing expertise, authenticity, and empathy as foundations of trust and referrals. She explains how lessons from other industries can strengthen professional services marketing, and how firms can adopt AI by training teams to experiment beyond innovation hubs. Deborah also highlights insights from her book Breaking Ground on how successful women lawyers develop business in ways that feel authentic. To learn more about the Deborah Farone and Farone Advisors, visit https://deborahfarone.com/ .
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