About this episode

Laura Geller discusses her journey in beauty entrepreneurship and the importance of customer connection.

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Laura Geller, founder of Laura Geller Beauty, a pioneer in artisan-crafted baked makeup, specially formulated for mature skin. Listen in as Geller shares how her interactions with clients as a makeup artist led her to launch her beauty brand; why being close to your customer is essential to success; keeping Laura Geller Beauty versatile and relevant without chasing ever-changing beauty trends; and more.

People in this episode

Host: Melissa Campanelli

Guest: Laura Geller

Topics covered

• beauty entrepreneurship
• client interactions
• makeup for mature skin
• business strategy
• customer engagement

Mentioned in this episode

Organizations: Laura Geller Beauty

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