Citizen Watch's Barbara Garces on What it Takes to Transform a Legacy Brand

Citizen Watch's Barbara Garces on What it Takes to Transform a Legacy Brand

June 9, 2026 · 20 min

About this episode

Barbara Garces discusses leadership, innovation, and change management in transforming a legacy brand.

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Barbara Garces, president of Citizen Watch America, the U.S. arm of global watch and accessories manufacturer Citizen Watch Group. Garces shares why effective leaders communicate a clear vision and empower their teams; details how she balances innovation with daily business needs; offers change management best practices for leaders in transformation; and more.

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