How Lowe's is Building a Household Loyalty Ecosystem

About this episode

Amanda Bailey discusses innovative approaches to customer loyalty at Lowe's.

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Amanda Bailey, vice president of customer marketing and loyalty at Lowe's. This interview was recorded at Shoptalk in Las Vegas last month, where Bailey spoke on a panel exploring innovative approaches to marketing across the customer journey. Bailey discusses treating loyalty as a relationship beyond transactions; serving both DIY and pro customers via one loyalty platform with tailored benefits; building executive influence; and more.

People in this episode

Host: Marie Albiges

Guest: Amanda Bailey

Topics covered

• customer loyalty
• marketing strategies
• DIY customers
• pro customers
• customer journey
• executive influence

Keywords

• loyalty ecosystem
• customer marketing
• DIY
• pro customers
• Shoptalk
• marketing innovation

Mentioned in this episode

Organizations: Lowe's

Places: Las Vegas

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