The Boundaries That Make High Performance Possible

About this episode

Amy Evans interviews Erica Ettore about balancing high performance in sales leadership with well-being and motherhood.

In this inspiring episode, Amy Evans interviews Erica Ettore, a top-performing sales leader, about balancing high performance with well-being, motherhood, and boundaries. Erica shares her journey from Wall Street to tech, her leadership philosophy, and practical strategies for women in sales leadership to thrive without sacrificing themselves. Erica Ettore is a global sales executive at Workiva and the leader behind its high-growth multi-entity reporting business. Known for tripling win rates and scaling top-performing teams, she blends sharp strategy with a uniquely intuitive leadership style that has made her one of the company's most influential voices. Her career began on Wall Street working with some of the world's most prominent companies before she moved to Morgan Stanley, where she built B2B programs for brands like Pinterest, Airbnb, and Google. At Workiva, she's earned recognition as a transformational leader, most recently being named Manager of the Year. Erica is also a champion for high-achieving women balancing ambition, motherhood, and identity. She brings honesty, humor, and actionable insight to everything she does, whether she's coaching global teams or raising…

People in this episode

Host: Amy Evans

Guest: Erica Ettore

Topics covered

• Leadership evolution
• Balancing motherhood
• High-stakes sales leadership
• Importance of boundaries
• Self-care strategies

Keywords

• sales leadership
• high performance
• boundaries
• motherhood
• self-care
• leadership philosophy
• women in sales

Mentioned in this episode

Organizations: Workiva, Morgan Stanley, Pinterest, Airbnb, Google

Places: Wall Street

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