Why You're Never Starting From Zero

Why You're Never Starting From Zero

From Women in Sales Leadership by Amy Evans

June 11, 2026 · 43 min · Episode 54

About this episode

Amy Evans interviews Ali Rizacos about her transition from Salesforce sales leadership to coaching and personal branding.

In this episode, Amy Evans interviews Ali Rizacos to explore her journey from Salesforce sales leadership to coaching and personal branding mastery. They discuss overcoming imposter syndrome, the power of storytelling on LinkedIn, and strategies for building a personal brand that opens new career opportunities. Alli Rizacos spent eight years at Salesforce, mostly in sales and sales leadership, in the Toronto office. While there she went through the existential crisis so many high performers feel, found coaching, and realized it was the thread that had run through her whole life. In 2021, in the depths of the pandemic, she left corporate to start her coaching business, beginning as an imposter syndrome coach for sales leaders. As her own LinkedIn-driven success grew, her clients asked her to teach them, so in December 2023 she pivoted overnight to coaching sales leaders on building their personal brand and coaching business on LinkedIn. She runs her entire business through LinkedIn alone, no ads, no other platforms. Key Topics: - Overcoming imposter syndrome - Building a personal brand on LinkedIn - Strategic career pivots and startovers Episode Chapters: 00:00 Introduction to…

People in this episode

Host: Amy Evans

Guest: Ali Rizacos

Topics covered

  • Overcoming imposter syndrome
  • Building a personal brand on LinkedIn
  • Strategic career pivots
  • Coaching
  • Sales leadership

Keywords

  • imposter syndrome
  • personal branding
  • LinkedIn
  • coaching
  • sales leadership
  • career opportunities
  • storytelling

Mentioned in this episode

Organizations: Salesforce

Places: Toronto

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