Women Leaders Difficult Conversations: The SHARES Framework Kerry Siggins Uses to Build Trust

Women Leaders Difficult Conversations: The SHARES Framework Kerry Siggins Uses to Build Trust

From Women's Leadership Success by Sabrina Braham MA MFT PPC

August 27, 2026 · 35 min

About this episode

Kerry Siggins discusses the SHARES framework for handling difficult conversations and building trust in leadership.

Last updated: August 27, 2026 Trusted by leaders at Stanford University, Ernst & Young, Autodesk, MGM Grand Resorts, and Farmers Insurance Executive Summary: Most women leaders avoid difficult conversations to protect relationships — and that avoidance is what actually destroys trust. StoneAge CEO Kerry Siggins built the six-step SHARES framework after a piece of brutal feedback changed her leadership. Here's exactly how it works. Quick Takeaways: Difficult conversations delayed almost always get harder, not easier, over time The SHARES framework has six steps you can prepare in under ten minutes Organizations with regular feedback see 14.9% lower turnover rates Wanting to "be right" is the single biggest killer of workplace trust Feedback without a credible next step leaves people hopeless, not motivated Jump to: Why It Happens · The SHARES Framework · Examples · Action Plan · FAQ As an executive leadership coach with over 30 years of experience (MA, MFT, PCC) working with Fortune 50–1000 companies, I hear the same confession from brilliant, accomplished women leaders almost every week: "I know I need to have this conversation. I just keep putting it off." If you've been…

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Host: Sabrina Braham MA MFT PPC

Guest: Kerry Siggins

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Organizations: Stanford University, Ernst & Young, Autodesk, MGM Grand Resorts, Farmers Insurance, StoneAge

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