About this episode

Joseph Pine discusses his concept of the transformation economy and its implications for businesses and customers.

More than 25 years ago, management consultant Joseph Pine introduced a revolutionary concept he called the experience economy. It helped shape how companies would reframe their businesses, but also their approaches to customers. Pine described the economy as being divided into progressions of economic value, from the lowest, commodities, to goods or manufacturing, to services, and finally, experiences. Now he's introducing a fifth level of value, which he calls transformation. His new book is called The Transformation Economy. He joins host Amanda Lang.

People in this episode

Host: Amanda Lang

Guest: Joseph Pine

Topics covered

• experience economy
• transformation
• economic value
• business strategy
• customer approach

Keywords

• experience economy
• transformation economy
• economic value
• business
• customer experience

Mentioned in this episode

Books & works: The Transformation Economy

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