Ep 327: Are online courses still selling? The honest truth.
From Work Less, Earn More by Gillian Perkins
April 28, 2026 · 28 min · Episode 327
About this episode
Gillian Perkins discusses the current state of the online course industry, including its evolution, effective strategies, and the impact of AI tools on sales.
In today's episode, I’m sharing an honest, behind-the-scenes look at what’s really happening in the online course industry right now. With so much noise, skepticism, and changing strategies, it’s easy to feel uncertain about whether digital products are still worth pursuing. I break down how the industry has evolved over time, what’s actually working today, and what this means for you if you’re building (or thinking about building) an online course business. Listen to the full episode to hear: How the online course industry has evolved from the early 2000s to today Why some courses still sell extremely well while others struggle The real impact of AI tools like ChatGPT on digital product sales What’s changed about marketing strategies (and what still works) The #1 strategy you should focus on if you want consistent course sales Get access to some of my videos EARLY, before they're released on YouTube, right here: https://gillianperkins.com/early-access Want to quit your job in the next 6-12 months with passive income from selling digital products online? Check out Startup Society: https://startupsociety.com Have you already started your business, but it isn’t generating…
People in this episode
Host: Gillian Perkins
Topics covered
- online courses
- digital products
- marketing strategies
- AI impact
- course sales
- entrepreneurship
Keywords
- online courses
- digital products
- AI tools
- marketing strategies
- course sales
- entrepreneurship
Mentioned in this episode
Organizations: Startup Society, ChatGPT, Small Business 101, The $100K Method
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