Ep. 336: Why Your Instagram Followers Aren't Buying From You (and How to Fix it)
About this episode
In this episode, Gillian Perkins explains why Instagram followers aren't converting into sales and shares effective strategies to bridge that gap.
Is your online business making as much as you hoped it would? If not, listen to my free private podcast series: 👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It) 🔗 https://gillianperkins.com/stuck If you've built any kind of following on Instagram — even a small one — you've probably noticed the same pattern: people like your posts, watch your stories, maybe even comment. But when it comes time to sell? Crickets. In this episode, I explain exactly why that's happening and share the strategy I use to bridge the gap between Instagram engagement and actual revenue. In This Episode, I Cover: The three reasons your Instagram followers aren't buying — low engagement on sales posts, followers who aren't ready to buy yet, and the friction created by the infamous "link in bio" Why common fixes don't work — posting more consistently, upgrading your content quality, chasing more followers, and rewriting your sales page all miss the root problem The fix that actually works — using Instagram comment automation (via ManyChat) to turn engagement into email subscribers, without a link in bio or a hard sell Why I close 90% of my sales via email — and why…
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