"Don't Get Attached to Your Brand" Naturium Founder Susan Yara's $355M Exit Story

About this episode

Susan Yara shares her journey of building Naturium from a YouTube channel to a $355M exit.

She built a skincare empire from a YouTube channel, survived a very public launch controversy, and walked away with a $355M exit. Naturium founder Susan Yara is giving us the unfiltered story of how she built one of beauty's most unexpected brands — and why the best advice she ever got was to never fall in love with what she was building. From predicting her own creator peak to landing in all 1,400 Target doors to selling to E.L.F. Beauty, this is the blueprint ambitious founders actually nee...

People in this episode

Guest: Susan Yara

Topics covered

• skincare
• entrepreneurship
• YouTube
• brand building
• business exit

Keywords

• Naturium
• E.L.F. Beauty
• Target
• creator economy

Mentioned in this episode

Products: Naturium

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