Laney Crowell on Building a $100M Clean Beauty Empire, Getting Top 10 at Sephora, and Why Your Makeup Is Ruining Your Skin

Laney Crowell on Building a $100M Clean Beauty Empire, Getting Top 10 at Sephora, and Why Your Makeup Is Ruining Your Skin

May 20, 2026 · 37 min

About this episode

Laney Crowell shares her journey of building Saie, a top clean makeup brand at Sephora, amidst challenges like a global pandemic and investor rejections.

She started with a beauty closet, 15,000 Instagram followers, and a product that took five years to make. Today, Laney Crowell is the founder and CEO of Saie, one of Sephora's top clean makeup brands, and she built it without cutting a single corner. From launching three months before a global pandemic to grinding through a newborn and 100+ investor rejections — this is the founder story every ambitious woman needs to hear. In this episode, we cover: • Why solving a problem you've lived insid...

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