The Power of the Pivot: From Urgent Care to Wellness Destination

The Power of the Pivot: From Urgent Care to Wellness Destination

March 12, 2026 · 27 min

About this episode

Jalayne Faulhaber discusses her transformation of an urgent care practice into a wellness destination.

How Jalayne Faulhaber Turned Urgent Care into a Wellness Destination At Foundation Health & Wellness In this episode of Worth Your Salt, host Jennifer Orechwa sits down with Jalayne Faulhaber, Nurse Practitioner and Owner of Foundation Health & Wellness, to explore what it really takes to transform a traditional medical practice into a thriving wellness destination. After years in emergency medicine, Jalayne recognized that patients were craving more than quick fixes — they wanted care that restored balance, energy, and confidence. That realization sparked a bold pivot from urgent care and sports physicals to a full-fledged med spa built on root-cause healing and genuine connection. From just 38 appointments in 2022 to more than 400 in 2025, Jalayne’s journey shows how listening, courage, and a clear vision can redefine both patient outcomes and business success. Her story offers a powerful blueprint for practitioners who are ready to reimagine what’s possible — and create practices that truly reflect their purpose and passion. ???? You’ll Learn: How to recognize when your current business model no longer aligns with your purpose — and what steps to take to evolve. The…

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