#212 – Anne Bovelett on How Web Accessibility Boosts Traffic, SEO, and Revenue

About this episode

Nathan Wrigley interviews Anne Bovelett about the economic and human impact of web accessibility in WordPress.

In this episode, Nathan Wrigley interviews Anne Bovelett, about the economic and human impact of web accessibility in WordPress. They discuss how improving accessibility offers significant SEO, traffic, and revenue benefits, referencing research showing up to a 23% increase in organic traffic and billions lost by inaccessible e-commerce sites. Anne talks about accessibility as a business imperative, not just a moral issue, and shares insights on organisational challenges and the need for human-centred design to empower all users.

People in this episode

Host: Nathan Wrigley

Guest: Anne Bovelett

Topics covered

• web accessibility
• SEO
• traffic
• revenue
• human-centred design
• business imperative

Keywords

• web accessibility
• SEO benefits
• organic traffic
• e-commerce
• human-centred design
• business imperative

Mentioned in this episode

Organizations: WordPress

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