About this episode

The episode features a discussion with Ditto co-founders about their journey in rethinking product content and the importance of strong content systems in the age of AI.

Do you enjoy the podcast? Please leave a review! 👉 Our new course, Advanced UX Content for Product , is out! Use PODCAST20 to get 20% off. 👉 Sign up to our UX writing newsletters Ditto 2.0 is here, and wants you to rethink product content Five years ago, Ditto launched as one of the first tools built specifically for managing product copy at scale. Now? It's powering content systems for some of the biggest design teams in tech and it just relaunched with a major update. In this episode, I catch up with co-founders Jess and Jo about what they've learned since founding Ditto, what it's like to rebuild a product from the ground up, and why strong content systems are more essential than ever especially in the age of AI. Learn what these founders are hearing from the heads of design teams about content, why systems thinking is more important than ever, and why they're optimistic about the future of content design. What we talked about: ✅ How Ditto's vision has changed (and stayed the same) ✅ Why rebuilding the product from scratch was the right call ✅ What they've learned from working with dozens of enterprise teams ✅ How to support content systems in companies with messy, legacy…

People in this episode

Host: Patrick Stafford

Guests: Jessica Ouyang, Jolena Ma

Topics covered

• product content
• content design
• AI in design
• design systems
• startup experience

Keywords

• Ditto
• product content
• content systems
• AI
• design teams
• UX writing

Sponsors

Advanced UX Content for Product

Mentioned in this episode

Organizations: Ditto, AI, UX

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