How Does Fashion Really Work? Inside Design, Trends & AI with Ola (Reserved) (ep.249)

About this episode

Woj interviews Ola, a lead women's shoe designer, about the intricacies of fashion design and the impact of AI on the industry.

What does it really take to design fashion for millions of people? In this episode, Woj sits down with Ola (Aleksandra Klekot), a lead women’s shoe designer at LPP (Poland), to explore the reality behind the fashion industry, the creative process, and how trends are shaped. Ola shares her journey from fashion school to becoming responsible for a major part of Reserved’s shoe collections, offering a rare behind-the-scenes look at how fashion is actually created. We dive into: how fashion trends are identified and adapted for real consumers the balance between creativity, data, and intuition why fashion is cyclical, but never the same how AI is transforming the design process the evolving mindset of consumers towards quality and conscious buying We also explore Poland’s growing presence in global fashion, cultural differences between markets, and what it takes to succeed in a highly competitive industry. Ola shares practical advice for aspiring designers, highlighting the importance of education, competitions, and networking in building a career in fashion. This conversation is not just about clothes, it’s about creativity, business, identity, and the future of design. All the…

People in this episode

Host: Woj Salski

Guest: Ola

Topics covered

• fashion design
• trends
• AI in fashion
• consumer behavior
• creative process
• Poland in global fashion

Keywords

• fashion
• design
• trends
• AI
• consumer behavior
• creativity
• Poland
• shoe design

Mentioned in this episode

Organizations: LPP, Reserved

Places: Poland

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