Why Unilever CEO Fernando Fernandez Wants an Influencer in Every Zip Code

Why Unilever CEO Fernando Fernandez Wants an Influencer in Every Zip Code

June 29, 2026 · 23 min · Episode 23

About this episode

Unilever CEO Fernando Fernandez discusses the company's marketing strategy shift towards influencers and AI-driven R&D.

Unilever CEO Fernando Fernandez outlines the consumer-goods giant’s shift away from broadcast marketing. He discusses scaling to 300,000 influencers, leveraging AI to accelerate R&D and the strategy behind a simpler corporate portfolio. Recorded on June 10, 2026.

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