Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery
About this episode
Nikhil Kamath and guests discuss the dynamics of building brands in a collaborative environment and the implications of equity distribution among founders.
The street believes struggle makes the founder, so we removed the struggle — twenty-five strangers, a brand and four crores each, ninety days in one house in Alibaug and then sat down to ask the only question that scared us: does a head start make a founder, or unmake one? Nikhil Kamath, Kishore Biyani and Ronnie Screwvala audit the model, the equity split everyone questions, the two philosophies built into this house, and what the three of us will do if twenty brands don't sell. 00:00 Introduction 06:18 Is The Foundery a selfish bet? 12:29 Why building new beats the capitalist high 18:28 How the company-builder model formed 24:47 The new consumer categories driving the bets 30:41 What happens after Day 90 35:13 The equity split everyone questions: 25% vs 75% 43:11 Where the ideas come from, and how the gates work 50:56 Founder–idea fit and the flaws each founder owns 58:05 Why equity beats an endorsement fee 1:05:14 What happens if the brands fail 1:11:08 What actually drives Nikhil 1:17:46 Abundance vs scarcity in one house 1:23:54 Social mobility and India's bubbles 1:28:54 What the founders are unlearning 1:33:09 Twelve months out: what they'd change #NikhilKamath Co-Founder…
More episodes of WTF is with Nikhil Kamath
- We Gave 25 Strangers ₹4 Crore Each To Build 20 New Brands | The Foundery
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