About this episode

Three founders discuss the dynamics of India's beauty and skincare industry.

Three founders leading India’s skincare wave – Bhakti Modi (Tira), Shantanu Deshpande (Bombay Shaving Company), and Diipa Khosla (Inde Wild) join me to share the highs and lows of building beauty and skincare brands and the trends shaping this booming industry. Timestamps: 00:00 - Intro 02:39 - Bhakti’s journey & love story 05:14 - Diipa’s road to Inde Wild 10:34 - Persona’s role in brand building 15:07 - How Shantanu started 20:48 - Valuations & industry secrets 27:30 - Decoding the salon industry 34:58 - How Inde Wild made Champi cool again 38:01 - Market size & shifting narratives 45:14 - Marketing quality & building a community 52:41 - Why fragrance is exploding 1:00:42 - Community’s role in branding 1:08:04 - Cracking the BPC industry 1:22:26 - Omnichannel: A must-have? 1:27:15 - Tariffs, growth & social selling 1:31:00 - Can Indian brands go global? 1:34:51 - Cracking influencer marketing 1:42:15 - Sampling, distribution & minis 1:48:07 - Sustainability: Do founders still care? 1:52:54 - What’s the next wave? 2:04:39 - How the world perceives India 2:09:48 - Tech’s role in customising 2:16:10 - Nikhil’s & Diipa’s tattoos 2:18:14 - Why founders need grit 2:19:47 - Bhakti &…

People in this episode

Host: Nikhil Kamath

Guests: Bhakti Modi, Shantanu Deshpande, Diipa Khosla

Topics covered

• beauty industry
• skincare brands
• entrepreneurship
• market trends
• founder stories
• community building

Keywords

• skincare revolution
• founder journey
• brand building
• market size
• influencer marketing
• sustainability

Mentioned in this episode

Organizations: Tira, Bombay Shaving Company, Inde Wild

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