SuperYacht Times, Trust & Media Integrity with Francesca Webster | On The Bridge
About this episode
Francesca Webster discusses the challenges of reporting on the superyacht industry with host Alicia Store.
What does it take to report honestly on one of the world’s most private industries? In this episode of On The Bridge, host Alicia Store, COO of dsnm Ltd, speaks with Francesca Webster, Editor-in-Chief at SuperYacht Times, about superyacht media, editorial trust, industry reputation, and the responsibility of reporting on a sector built so heavily on relationships. Francesca’s route into yachting media was anything but traditional. After working onboard yachts in Greece and Croatia, she moved into classic yacht history, writing, and research before joining SuperYacht Times as a writer. Six weeks later, she was offered the role of Editor-in-Chief. This conversation explores the reality behind modern superyacht media: how to protect trust, how to maintain independence, how to report with integrity, and why transparency matters in an industry where reputation carries real weight. Francesca discusses the changing media landscape, the growth of SuperYacht Times, the continued role of print, the pressure of social media, and the challenge of producing quality journalism in a world flooded with information. She also shares her perspective on post-COVID shifts in yacht ownership, changing…
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