Pershing Square Challenge 2026 third place: Celsius $CELH

About this episode

The episode discusses the investment potential of Celsius, highlighting its growth and market position compared to competitors.

Celsius trades at ~20x earnings while growing ~18% a year, cheaper than Monster (~34x) and even Coke (~25x) despite faster growth. The Pershing Square Challenge third-place team makes the long case for $CELH: the market is sleeping on the Alani Nu acquisition, and their 500-person proprietary survey says the brand loyalty is real. Andrew pushes back hard on the Costco/Kirkland private-label threat, the heavy reliance on Pepsi distribution, and whether energy drinks are just the next "protein" fad waiting to be disrupted. CELH pitch deck: https://www.dropbox.com/scl/fo/rsyotzf7g2efkj9rfmg23/AHHk4_h_6CU12R-dTrAOtH4?rlkey=664lkpggv77rwkzh3rh78826q&e=2&st=0s4tiwjy&dl=0 This episode is sponsored by Trata. Trata is buy-siders interviewing each other; it is the fastest way I know to ramp up on a name. See a sample here: https://www.trata.com/celh Chapters: 0:00 Why energy drinks (and Celsius) are a passion 1:13 Sponsor: Trata 2:46 Meet team Celsius, third place at the Pershing Square Challenge 4:23 Why they picked Celsius for the pitch 7:19 The setup: ~20x earnings, ~18% growth, an underpriced Alani 8:47 Why the market is discounting Celsius 10:09 The…

People in this episode

Host: Andrew Walker

Topics covered

• energy drinks
• Celsius
• market analysis
• brand loyalty
• acquisition
• distribution challenges

Keywords

• Celsius
• energy drinks
• market growth
• brand loyalty
• Pershing Square Challenge

Sponsors

Trata

Mentioned in this episode

Organizations: Celsius, Monster, Coke, Costco, Kirkland, Pepsi, Rockstar

Products: $CELH, Alani Nu

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