How Delilah Dee Built a Six-Figure Side Hustle Throwing Parties

About this episode

Delilah Dee shares her journey of building a six-figure side hustle in event planning while navigating personal and professional challenges.

She built a women-only party empire that makes six figures as a side hustle, got herself onto the team that created the Bad Bunny Super Bowl halftime show field team through sheer hustle and genuine relationships, and did it all while juggling a corporate job and navigating a health diagnosis doctors ignored for years. Delilah Dee is back on Yo Quiero Dinero this week and she brought EVERYTHING. We're talking real revenue numbers for her event planning business, the Bad Bunny behind-the-scenes tea, fibroids and fighting for your health as a Black or brown woman, and the financial literacy lesson she wishes someone had taught her earlier. WE GET INTO: 00:29 – What is Jefatona? The elevator pitch 03:02 – Growing up with a hustle mentality (shoutout to mom) 05:27 – How she got hired at iHeart with no corporate background 08:00 – Getting furloughed during COVID and pivoting to virtual events 11:11 – Launching Jefatona & selling out a club in 24 hours 11:32 – Revenue breakdown: how parties actually pay 16:09 – Multiple income streams + negotiating Fridays off 17:15 – The real numbers: $60K year one, six figures by year two 24:12 – Walking away from the startup that didn't align…

People in this episode

Host: Jannese Torres

Guest: Delilah Dee

Topics covered

• event planning
• side hustle
• financial literacy
• health advocacy
• women empowerment
• entrepreneurship

Keywords

• six-figure side hustle
• event planning
• Bad Bunny Super Bowl
• financial literacy
• health advocacy
• women-only parties
• entrepreneurship

Mentioned in this episode

Organizations: iHeart, Bad Bunny, Jefatona

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