Stop Cosplaying SEO And Start Getting Cited
About this episode
The episode discusses the evolving role of business blogging in the age of AI and emphasizes the importance of earning trust over merely getting clicks.
Send us Fan Mail AI can read your 2,000-word masterpiece in a split second, answer the user directly in the search results, and send you nothing but a tiny citation. So why keep blogging at all? We take a hard look at fresh thinking from Stellipop and argue the business blog isn’t dying, it’s being promoted. The job is no longer “get clicks.” The job is “earn trust,” and in a world of AI Overviews, that means becoming the source that gets cited, reused, and carried forward by answer engines. ...
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