How to Become a Fractional CMO (Career Path, Skills & Lessons) with Laura Zahariou
About this episode
Laura Zahariou discusses her journey from solo marketer to fractional marketing leader.
What does it really take to grow from a solo marketer into a strategic leader and eventually step out on your own? In this episode, Laura Zahariou shares her career journey from being the only marketer in mid-sized businesses to building a career as a fractional marketing leader. Early in her career, Laura found herself as a solo marketer reporting directly to CEOs and founders, sitting in conversations about revenue, cash flow, margins, and operations. It gave her strong commercial awarene...
People in this episode
Host: Emma Graham
Guest: Laura Zahariou
Topics covered
- fractional CMO
- career path
- marketing leadership
- strategic leadership
- commercial awareness
Keywords
- fractional CMO
- career journey
- marketing
- leadership
- commercial awareness
Mentioned in this episode
Organizations: mid-sized businesses, CEOs, founders
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