Episode 889: 4 Personalized Texts to Send to Your Past Clients

About this episode

This episode discusses effective personalized texting strategies for real estate agents to engage past clients using local property data.

Sending a "just checking in" text is a great way to get ignored, so we are shifting the focus to the one thing every homeowner actually cares about: the house next door. People are naturally curious about local property values, and when you provide that data before they find it on a third-party app, you become the local authority. Today, we’re weaponizing the MLS to turn you into a conversation starter, not a nuisance. This strategy uses a two-part texting approach, and today, we’re weaponizing the MLS to turn you into a conversation starter, not a nuisance. Focusing on a house that just hit the market or a recent closing, you can offer a quick, personalized comparison that highlights why your client’s home is still superior. It takes less than five minutes a day to stay top of mind, provided you move fast enough to beat the yard sign. This method guarantees your name is associated with value and expertise, creating a natural rhythm for your real estate marketing that keeps your referral pipeline moving. You’ll walk away knowing: Why the "Kitchen Comparison" creates an immediate response. Moving faster than the yard sign to provide real-time value. A simple schedule to reach your…

People in this episode

Host: Tristan Ahumada

Topics covered

• real estate marketing
• client outreach
• personalized communication
• local property values
• text messaging strategy

Keywords

• real estate
• text messages
• client engagement
• property values
• MLS data

Mentioned in this episode

Organizations: MLS

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