About this episode

This episode discusses effective personalized texting strategies for real estate agents to engage past clients using local property data.

Sending a "just checking in" text is a great way to get ignored, so we are shifting the focus to the one thing every homeowner actually cares about: the house next door. People are naturally curious about local property values, and when you provide that data before they find it on a third-party app, you become the local authority. Today, we’re weaponizing the MLS to turn you into a conversation starter, not a nuisance. This strategy uses a two-part texting approach, and today, we’re weaponizing the MLS to turn you into a conversation starter, not a nuisance. Focusing on a house that just hit the market or a recent closing, you can offer a quick, personalized comparison that highlights why your client’s home is still superior. It takes less than five minutes a day to stay top of mind, provided you move fast enough to beat the yard sign. This method guarantees your name is associated with value and expertise, creating a natural rhythm for your real estate marketing that keeps your referral pipeline moving. You’ll walk away knowing: Why the "Kitchen Comparison" creates an immediate response. Moving faster than the yard sign to provide real-time value. A simple schedule to reach your…

People in this episode

Host: Tristan Ahumada

Topics covered

• real estate marketing
• client outreach
• personalized communication
• local property values
• text messaging strategy

Keywords

• real estate
• text messages
• client engagement
• property values
• MLS data

Mentioned in this episode

Organizations: MLS

More episodes of Your Daily Real Estate Podcast with Tristan Ahumada

• Episode 890: I Am the Handyman: The Laziest Referral Script Ever · May 8, 2026 · 7 min
• Episode 888: Ditch The Cold Calls, Beg for Their Best Advice Instead · May 6, 2026 · 8 min

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