About this episode

Melissa Agnes discusses the importance of conviction and connection in leadership during crises.

True leadership is tested in moments of crisis and transformation - online and offline. The key message from Melissa Agnes , Founder & CEO of the Crisis Ready Institute , in this episode of the Your Digital Reputation podcast is clear: leaders must do both. To lead effectively through these crucial moments of change, leaders must have conviction in what they say, do and "transmit" today, and doing so online means they can reach key stakeholders to drive belief in the change they are leading. Leading online or offline isn't a choice today - they must do both. In conversation with host Roger Christie, Melissa explains why conviction (the deep belief in your purpose) and connection (the courage to show vulnerability) are the twin engines of trust. Drawing from her work advising NATO, Fortune 500 executives and ministries of foreign affairs, Melissa shares how leaders can turn resistance into resonance, and how they can embody confidence under pressure, and communicate with integrity. In her words: “It’s not just what we say; it’s the energy and belief behind it that builds trust.” Tune into this episode which serves as a masterclass in leading - and communicating - with purpose…

People in this episode

Host: Roger Christie

Guest: Melissa Agnes

Topics covered

• leadership
• crisis management
• online presence
• trust building
• communication

Keywords

• leadership
• crisis
• trust
• communication
• online presence
• authenticity
• vulnerability

Mentioned in this episode

Organizations: Crisis Ready Institute, NATO, Fortune 500

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