61. Craig Badings, SenateSHJ | Be credible, not just visible

61. Craig Badings, SenateSHJ | Be credible, not just visible

From Your Digital Reputation by Roger Christie

April 28, 2026 · 41 min · Season 7

About this episode

Craig Badings discusses the importance of credibility over visibility in leadership and reputation management.

For years, leaders have been told to be more visible: show up, post more, build a presence. But as Craig Badings makes clear in this episode of Your Digital Reputation , visibility was never the goal - belief is. Craig is Partner and Reputation Practice Co-Lead at SenateSHJ, and one of Australia’s most experienced advisors to leaders navigating high-stakes reputation moments. Drawing on insights from the Future of Reputation 2030 report and decades of crisis experience, he brings a clear perspective on what actually builds trust today, and what erodes it. Because reputation isn’t something leaders manage through messaging. It’s an outcome of what they do. And when there’s a gap between what’s said and what’s done - the “say-do gap” - stakeholders notice, and they stop believing. In this conversation with host Roger Christie, Craig unpacks the growing risk of performative leadership, why generative AI is accelerating that risk, and how organisations can unknowingly create a “reputational cliff” when content outpaces credibility. He also shares several real-world examples from decades advising leaders through moments that matter - from the early warning signs organisations miss, to…

People in this episode

Host: Roger Christie

Guest: Craig Badings

Topics covered

  • reputation management
  • trust building
  • performative leadership
  • generative AI
  • stakeholder belief
  • crisis management

Keywords

  • credibility
  • visibility
  • trust
  • reputation
  • leadership
  • stakeholders
  • crisis
  • AI

Mentioned in this episode

Organizations: SenateSHJ, Future of Reputation 2030

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