About this episode

Laurence Stellings discusses the evolution of reputation management in a world where communication is now a multiplayer game.

For decades, "communication" was largely a one-way flow, with stakeholders on the receiving end. Whether via a press release, internal comms or investor relations - organisations could essentially set a narrative and expect it to land. The model worked. But that world of controlled, one-way communications has been steadily reshaped, first by rolling news, then social, now AI. There's a new world - and a new way - shaping reputation today. And you can't go alone. Laurence Stellings leads RepTrak's Advisory practice across EMEA and APAC, and with the firm's recent Global RepTrak 100 study, he has observed a major shift: reputation is now a multiplayer game - shaped less by the polished messages you control, and more by what your stakeholders say in the wild. In conversation with host Roger Christie on this episode of the Your Digital Reputation podcast, Laurence and Roger explore what this means, and how "multiplayer" runs in two directions at once: externally, as customers, regulators and the public shape your story, and internally, as every employee, top to bottom, brings it to life. With the key learning being not to control what words go out, but to control how clearly you…

Explore listener stats, chart rankings, contacts and more on the Your Digital Reputation podcast page.