Overthinking Your Podcast Posting Schedule

About this episode

Dave Jackson discusses the overemphasis on podcast posting schedules and the convenience of listening for audiences.

I'm back from Podfest, and today, I want to talk about a strategy that gets way more attention than it needs: When to publish your podcast episodes. Recently, while browsing Reddit, I spotted a question about the best time to post — specifically, whether 5:00 pm is a good time. The person wanted to launch a podcast focused on creepy stories and thought evening uploads would create the right mood. However, most advice online suggested otherwise, which led them to ask if evening uploads are uncommon, and whether others have succeeded with that schedule. The Magic of time Shifting Here’s what I’ve learned over the years: I personally follow at least 30 podcasts, but only two of them matter to me in terms of their schedule, and that’s because they’re news shows. For those, I want the latest information right away. For everything else, it doesn’t matter when the episode drops. Thanks to apps like Pocket Casts , new episodes go to the top of my list, and I listen whenever I want. That’s one of the biggest perks of podcasting—it’s all about convenience for the listener. Most people aren’t refreshing their phone, waiting for your episode to appear. So you don’t need to obsess over the…

People in this episode

Host: Dave Jackson

Topics covered

• podcast posting schedule
• publishing strategy
• listener convenience

Keywords

• podcast
• posting time
• listener habits
• Podfest

Mentioned in this episode

Products: Pocket Casts

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