About this episode

Tasia Custode discusses her journey of building a successful YouTube channel after losing her video production business during the pandemic.

Tasia Custode lost 90% of her video production business overnight when the pandemic hit. One weekly YouTube video later — every Thursday, for six straight years — and her channel (121K subs) is now a legitimate income arm of her company. In this episode, Tasia opens the books: what YouTube ad revenue actually pays at 121K subscribers, the "invalid traffic bug" that gutted her revenue for 14 months, and how partnerships (including ones that never touch her own channel) became her biggest creator income stream. We also dig into her all-Google production workflow, how she uses Gemini as a daily assistant without letting AI replace her voice, and why she says subscribers are a vanity metric — plus the one number she tracks instead. About Tasia: Tasia Custode is a TV Host and Video Producer with nearly 20 years of broadcast experience, honing her skills both in front and behind the camera. As Founder and CEO of Brio Media, she splits her time between business operations, story producing, directing creative, and editing. Tasia is also the sole content creator for her YouTube Channel: Tasia Custode, where she provides viewers with tech tips, app reviews, and a metric ton of Google…

People in this episode

Host: Dusty Porter

Guest: Tasia Custode

Topics covered

• YouTube revenue
• video production
• content creation
• AI in media
• creator economy

Keywords

• YouTube ad revenue
• video production business
• invalid traffic bug
• creator income stream
• Google production workflow

Mentioned in this episode

Organizations: Brio Media

Places: Montreal

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