Fabrice Haiat (YOOBIC): Building the Category Leader in an Untapped Market 🧭

Fabrice Haiat (YOOBIC): Building the Category Leader in an Untapped Market 🧭

July 15, 2026 · 52 min · Season 2 · Episode 14

About this episode

Fabrice Haiat discusses building YOOBIC, an AI-powered platform for frontline teams, and shares insights on entrepreneurship and scaling a startup.

Fabrice Haiat serves as CEO and Co-Founder of YOOBIC, the AI-powered platform helping frontline and deskless teams in retail, hospitality, and logistics communicate, train, and execute. YOOBIC has raised a total of $80 million in funding, including a $50 million Series C round in 2021, and is used by more than 350 global brands, including Ralph Lauren, Levi's, and Puma, to support over 3 million frontline employees worldwide. The company's investors include Highland Europe, Insight Partners, and Felix Capital. AGENDA: 00:01:04 - Who is Fabrice Ayat? Building Yoobic from Scratch 00:09:52 - How Yoobic Was Started and the Problem It Solves 00:12:45 - How to Find a Real Customer Pain Point 00:15:40 - How to Get Your First B2B Customers 00:18:50 - Enterprise Sales Tips: How to Sell to Large Companies 00:21:22 - Enterprise Security, Compliance & Winning Customer Trust 00:24:32 - How Yoobic Scaled Sales and Marketing Globally 00:27:37 - Best AI Tools Every Startup Should Be Using 00:30:17 - How AI Is Changing the Way Companies Work 00:32:56 - The Future of AI User Interfaces 00:34:36 - AI Agents: The Next Big Business Opportunity 00:36:38 - Scaling a Startup Team Without Losing…

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Hosts: Jonathan Yana, Matteo David, Gary Rouch

Guest: Fabrice Haiat

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Mentioned in this episode

Organizations: YOOBIC, Ralph Lauren, Levi's, Puma, Highland Europe, Insight Partners, Felix Capital

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