Josh Kaplan: Raising $100M to solve Fashion's $500B problem 🦄
About this episode
Josh Kaplan discusses his journey from fashion founder to co-CEO of Ghost, a startup addressing excess inventory in the fashion industry.
🚨 The B2B marketplace you’ve never heard of — solving fashion’s $500B problem. Josh Kaplan went from fashion founder to reinventing how brands offload excess inventory. Today, he’s co-CEO of Ghost, one of LA’s fastest-growing startups — and the secret backend for how brands like Levi’s, Vans, and Express manage their surplus stock. 🛍️📦 🎙️ We sat down with Josh to break down how he’s digitizing one of the last analog industries — and why tech adoption in fashion is way harder than it looks. 🔍 What you’ll learn in this episode: 🧵 How COVID exposed critical cracks in the global supply chain — and led to Ghost 🦄 Why you should always pitch for Partners and not for Funds 📉 Why excess inventory is fashion’s most ignored profit leak 🗽 The playbook Josh used to get a student startup on a Times Square billboard 📬 How to cold email as a student and get Fortune 500 execs to respond 🔁 Lessons from building both sides of a two-sided marketplace — twice 🚀 What most founders get wrong about B2B marketplaces 💡 Plus: The founder mindset of "always building" — and why Josh plans to launch again even after a big exit. 🔁 Repost if it made you think. This one’s for the builders. Josh…
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