
Heath Armstrong discusses his journey in entrepreneurship and lifestyle design, emphasizing the importance of aligning actions with personal values.
What would it look like to build a life that reflects exactly who you are and where you want to go? Heath Armstrong is an entrepreneur, author, and co-founder of Rage Create, a company known for its unconventional affirmation and oracle card decks that have raised over $200,000 through crowdfunding. He spent years living and working nomadically, including a period traveling full-time in a self-built van across the United States. He now runs Deck Creators, a community for people who want to create and launch their own card decks, from his farmhouse in the mountains of North Carolina. In this episode, Heath and I catch up on his journey from the early days of location independence to the businesses he's building now. We get into his approach to freedom lifestyle design, what it actually means to take inspired versus forced action, and the daily practices he's used to move from vision to reality. This is one of those conversations that works on multiple levels. On the surface, it's about entrepreneurship and building a life around your values. But underneath that is something more personal: how to recognize when you're operating from fear versus genuine alignment, and what it takes…
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