About this episode

Kristine Henley discusses the complexities and evolving nature of SMBs with Rajat Kohli.

There may be 400 million SMBs in the world, but there is no such thing as a typical SMB. That's what makes the segment so difficult and so valuable. From AI adoption and cybersecurity to marketplaces, partner ecosystems, and hyper-local go-to-market strategies, SMBs operate by a different set of rules than enterprises. What works for one business, industry, or geography may not work for another, making SMBs one of the most complex markets to understand and serve. In this episode of Zinnov Podcast, Kristine Henley, WW Head, Public Sector Partner Core at AWS, joins Rajat Kohli, Partner, Zinnov, to explore how SMBs are evolving, why many companies still misunderstand the segment, and what leaders need to do differently to build and scale successfully in the SMB market.Tune in now.

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