Non-Financial KPIs Drive Growth, Not Just Numbers - Jody Grunden | 10x Your Team Ep #476
About this episode
Jody Grunden discusses the impact of non-financial KPIs on business growth and shares insights from his experience in building a Virtual CFO practice.
Jody Grunden reveals how he built the first fully distributed Virtual CFO practice in North America — and the pricing mistakes, partnership lessons, and non-financial KPIs that transformed his firm. If you're running an agency, accounting practice, or service business and struggling with profitability, pricing, or scaling, this episode is packed with practical insights. Jody Grunden, co-founder of Summit CPA Group (now Anders Virtual CFO), shares how he pioneered the subscription-based Virtu...
Topics covered
- Virtual CFO
- non-financial KPIs
- agency profitability
- pricing strategies
- business growth
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