About this episode

This episode discusses the rapid expansion of Western fast-food brands like McDonald's and KFC in rural China.

【欢迎订阅】   每天早上5:30，准时更新。   【阅读原文】   标题：Why McDonald’s and KFC are growing like wildfire in China Western fast-food brands are expanding into the countryside 正文：OFFICIALLY IT IS a city. But Hanchuan, in central China, is largely rural. Many of its 1m people live between fields and small factories. A company making sewing thread and a handful of fisheries make up a good chunk of its economy. But there was a buzz in the tiny city centre in January, when Hanchuan’s first McDonald’s opened its doors. When The Economist visited on a snowy afternoon soon after, the fastfood restaurant was packed. 知识点：Officially（原形 official）/əˈfɪʃəli/副词，本义为官方地、正式地；在本文政经语境中，特指「从国家行政区划、官方认定层面来说」，潜台词为 “事物的官方定性与实际属性存在反差”，是外刊描述行政属性与现实情况差异的高频用词，比单纯的 formally 更贴合财经、时政类文本的语境。 ・Officially, it is a prefecture-level city, but its economic scale is even smaller  than many counties. 从官方行政区划来说，它是一座地级市，但经济规模甚至比很多县城还要小。 ・The new regulation will be officially implemented across the country at the beginning of next year. 这项新规将于明年年初在全国正式实施。 获取外刊的完整原文以及精讲笔记，请关注微信公众号「早安英文」，回复“外刊”即可。更多有意思的英语干货等着你！   【节目介绍】 &nbsp…

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