SNEAK PEEK: How to give patients choices when in the exam lane -  The Optometry Success Podcast

SNEAK PEEK: How to give patients choices when in the exam lane - The Optometry Success Podcast

From 20/20 MONEY: The Business of Optometry by Adam Cmejla

March 4, 2026 · 22 min

About this episode

This episode discusses how to effectively give patients choices in the exam lane to enhance their experience and improve practice profitability.

In this episode, we share how to confidently give patients clear choices in the exam lane without creating confusion or pushback around vision and medical care. We explain how setting expectations early and taking ownership of clear communication builds trust and increases acceptance of follow up visits. We also touch on how to structure your schedule to support shorter, more frequent visits and why giving patients ownership of their decisions improves both the patient experience and practice profitability. Hosted By Adam Cmejla, CFP and Chad Fleming, OD, FAAO Have a question? Submit it here Subscribe on Apple Podcasts: https://shorturl.at/Fq1Ro Subscribe on Spotify: https://shorturl.at/jCtsk The Optometry Success Podcast, hosted by Adam Cmejla, CFP and Chad Fleming, OD, FAAO helps private-practice optometrists build profitable, sustainable businesses with clarity and confidence. Hosted by Adam Cmejla, CFP—a financial planner and CFO to ODs nationwide—and Dr. Chad Fleming, OD—a multi-location practice owner with decades of hands-on experience—each 20-minute episode delivers practical strategies and actionable insights you can apply right away. From leadership and financials to…

People in this episode

Hosts: Adam Cmejla, Chad Fleming

Topics covered

  • patient choices
  • exam lane communication
  • practice profitability
  • trust building
  • schedule structuring

Keywords

  • patient experience
  • communication
  • optometry
  • practice management
  • follow up visits

Mentioned in this episode

Organizations: The Optometry Success Podcast

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