About this episode

Immy and Lisa discuss the ethical implications of agents promoting their own listings at competitors' open homes.

What would you do if another agent showed up to your open home… and started handing out brochures for their own off market property? Because it’s happening. And it raises a bigger question, where do we draw the line between smart marketing and unethical behaviour? In this episode, Immy and Lisa unpack a situation that’s stirring serious conversation across the real estate industry. An agent attends another agent’s open home and hands out brochures promoting their own off market listing, actively redirecting buyer attention. Is this clever prospecting… or completely unethical? We dive into: Where the line sits between competition and misconduct The impact this behaviour has on sellers, buyers, and agent reputation Why short term tactics like this can damage long term brand trust How agents can win business the right way, without cutting corners What needs to change in the industry to lift standards and accountability This isn’t just about one situation, it’s about the bigger issue of integrity in real estate. Because at the end of the day, your reputation is your greatest asset.

People in this episode

Hosts: Immy Callister, Lisa Novak

Topics covered

• real estate ethics
• marketing strategies
• agent competition
• buyer behavior
• brand trust
• industry standards

Keywords

• real estate
• marketing
• ethics
• competition
• agent reputation
• integrity
• prospecting

Mentioned in this episode

Organizations: real estate industry

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