Mark Cuban: The NBA Thought It Was in the Basketball Business. It Was Wrong. (Part 1 of 2) (#306)

Mark Cuban: The NBA Thought It Was in the Basketball Business. It Was Wrong. (Part 1 of 2) (#306)

June 16, 2026 · 20 min · Season 1 · Episode 306

About this episode

Mark Cuban discusses his insights on the NBA's business model and the skills he values in entrepreneurs.

The NBA thought it was selling basketball. Mark Cuban thought it was selling something else. That insight shaped how he has built companies, evaluated opportunities, and challenged entire industries. The lesson starts with basketball. It ends somewhere much bigger. He also shares the skill he values most in entrepreneurs, and how AI is changing the way ambitious people learn.

People in this episode

Host: Lynn Thoman

Guest: Mark Cuban

Topics covered

Keywords

Mentioned in this episode

Organizations: NBA

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