The Psychology of Influence with Robert Cialdini (#308)
About this episode
Dr. Robert Cialdini discusses the psychological principles behind influence and decision-making.
Dr. Robert Cialdini, author of Influence - 5 million copies sold, and one of the most important books Warren Buffett says he's ever read - has spent decades studying why people say yes. He reveals the psychological forces shaping our decisions, why tiny changes can dramatically influence outcomes, and how the most effective communicators get people to yes without anyone feeling pushed. Once you understand these principles and hidden triggers, you'll start seeing them everywhere.
People in this episode
Host: Lynn Thoman
Guest: Robert Cialdini
Topics covered
- psychology
- influence
- decision making
- communication
- persuasion
Keywords
- influence
- psychology
- decision making
- communication
- persuasion
- Cialdini
Mentioned in this episode
Books & works: Influence
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