About this episode

Kate Holgate discusses her journey and the impact of AI on marketing and the food industry.

Kate Holgate shares her journey from art and design to leading a creative agency focused on the future of food and agriculture. She discusses how AI is transforming marketing, the importance of human connection, and the evolving landscape of food sustainability. New Episode Out Today! Kate Holgate is the co-founder of Secondborn. An award-winning creative director who has been at it long enough to see trends come full circle, Kate has shaped standout brands across a wide range of industries—from education to outdoor recreation, healthcare to pet care, transit to yes, even toilet paper. When she’s not in ideation mode, she serves as Partner and Executive Creative Director at Noble West, a marketing agency focused on the future of food. With infectious enthusiasm and insatiable curiosity, she inspires teams to create bold ideas that defy expectations. Kate’s superpower is connecting with people—both through creativity and in real life. When she’s not solving creative challenges, Kate is an active community leader and educator in Boise, Idaho. Her experience includes adjunct teaching at Boise State University and serving on the Advisory Board for the University of Idaho. She also…

People in this episode

Host: Marcylle Combs

Guest: Kate Holgate

Topics covered

• AI in marketing
• food industry
• sustainability
• creative agency
• human connection

Keywords

• AI
• marketing
• food sustainability
• creative agency
• human connection

Mentioned in this episode

Organizations: Secondborn, Noble West, Boise State University, University of Idaho, National Interscholastic Cycling Association

Places: Boise, Idaho

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