About this episode

Femi Corazon discusses the intersection of human behavior, AI, and creativity in business.

Femi Corazon shares his inspiring journey from Iowa to global success, exploring how storytelling, human behavior, and AI intersect in creativity and business. Discover insights on cultural diversity, the power of authentic stories, and the future of AI in human experiences. Femi is EVP, Executive Creative Director at Rescue, The Behavior Change Agency. She is a creative leader by trade and a brand builder and storyteller by obsession, with deep experience where creativity, culture, and innovation drive real-world impact and growth. At Rescue, Femi leads award-winning, large-scale behavior change initiatives forpublic health organizations across the United States, leveraging branded marketing approaches to deliver integrated, multi-channel campaigns powered byinsight-led storytelling and culturally resonant creative. Prior to Rescue, Femi served as VP, Brand Creative at NBCUniversal, where she played a key role in the global rebrand for Universal Destinations & Experiences, associated brand campaigns, and upfront planning for the launch of EPIC Universe. Earlier in her career, she was Head of Creative at Little Dot Studios Americas, shaping modern, short-formstorytelling and…

People in this episode

Host: Marcylle Combs

Guest: Femi Corazon

Topics covered

• human behavior
• AI
• creativity
• storytelling
• cultural diversity
• business

Keywords

• behavior change
• storytelling
• AI in business
• cultural diversity
• creative leadership
• marketing
• brand building

Mentioned in this episode

Organizations: Rescue, The Behavior Change Agency, NBCUniversal, Little Dot Studios Americas, Google, Disney, Expedia, Snyders of Hanover, NBC Television, ABC, AT&T

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