About this episode

This episode discusses how ticketing teams can maximize revenue during the playoffs through strategic pricing and marketing.

Season 7 of the 🎙️ "52 Weeks of Hustle" Podcast continues — and this week, we're going behind the curtain on one of the biggest revenue moments of the year in our industry: the playoffs. With NBA and NHL playoffs in full swing, this solo episode breaks down how ticketing teams can capitalize on the moment — across pricing, marketing, fan experience, and long-term conversion. Playoffs are both the biggest revenue opportunity of the year AND the biggest test of your ticketing strategy, technology, and customer service operation. 🔥 3 Hustle Hot Topics from this episode: 🎟️ Why the teams that win the ticketing playoffs prepared in January, not April 🎟️ How to price intelligently across rounds without crushing the upside or capping the ceiling 🎟️ Why every single-game playoff buyer should be in a STH nurture campaign within 48 hours The thesis: the playoffs are a compressed, high-pressure version of everything a ticketing operation does year-round. The teams that win prepare early, price intelligently across rounds, and treat every playoff buyer as a future season ticket holder. Every other week will be a live topic discussion — so feel free to send any additional topics you want…

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